Listings & Relevancy Policy.




Policies for Listing on CompareStorePrices

CompareStorePrices trade as Copyright © 1999,2005 Advanced System Technologies Limited. All Rights Reserved. The CompareStorePrices.co.uk device is a registered trademark of Advanced System Technologies Limited. CompareStorePrices are in contract with Search123, a ValueClick owned company.

The possible relationship between Search123 and their quality partners that syndicate results will also depend upon the quality and relevancy of these results.

Our search results must be accurate and relevant. The effectiveness of CompareStorePrices as a search engine in the marketplace of advertisers and consumers, and the integrity of www.comparestoreprices.co.uk depends on the quality and relevancy of the search results.

Our general listing requirements are listed below. However, if you have any questions
about our policies, or would like assistance with preparing your listings, please contact
our Client Services team on clientservices.csp@search123.com or 020 8785 5840.

Here is a quick overview of general rules to follow with further details below:

•  Use clear language that explains succinctly what you mean.
•  Use proper punctuation
•  Do not repeat or add unwarranted punctuation or symbols.
•  Only one exclamation point per listing
•  Use of Standard Capitalisation
•  No Repetition
•  Use correct English Spelling
•  No offensive language
•  Special offers must have the exact offer described on landing page
•  Brand Names can only be used where landing page contains the stated brands products.


1. All keyword bids must be directly relevant to the listing. Each and every keyword that
an advertiser associates with a listing must be relevant to that listing. The keyword enables
the advertiser to target a listing to a user-initiated query. If the keyword is not directly
related to the listing, the search result is not relevant to the query and the user is untargeted.
Any resulting click on an advertiser listing is not likely to result in a sale to the advertiser
and the result set is compromised.

2. All site titles and descriptions must accurately reflect the products and services offered
on the site. Targeting is achieved by picking the right keywords. Qualifying the user is
achieved by writing accurate and objective site titles and descriptions that reflect the content
of the site. All claims made in the site title and description (such as “free delivery”) must be
truthful. If site titles and descriptions are not accurate, any resulting click on an advertiser
listing is not likely to result in a sale to the advertiser and the result set is compromised.

3. Avoid unnecessary capitals, punctuation or expletives. Site listings, in order to serve the
purpose of qualifying a user, must reflect the content of the site and must be as objective as
possible. We require our advertisers to avoid unnecessary capitals, punctuation and expletives
such as “best.” We encourage our advertisers to simply describe their offering and always
include product features, including price and delivery terms.

4. All adult sites, or sites linking to adult material, must designate the applicable site listing as
containing "adult material" during the site listing process. Our sign-up process requires our
advertisers to designate listings as including “adult material”.

5. Trade Marks and Brand names. Although CompareStorePrices does not condone Web or approve of sites
that infringe trademarks, it has no control over the content presented by the advertisers who list
their websites on our search engine. CompareStorePrices implicitly insist that advertisers bid on keywords
that are relevant to their website and if a trade mark or brand name is used as a keyword, the
landing page absolutely must contain that brands product or services. Any advertiser breaching
this condition will be banned from advertising with CompareStorePrices and Search123 with no second chances.

E.G: The keyword “Sony” may be used if the advert is for a url going to page containing Sony
products or services

6. The following types of websites are not permitted to list on Search123. There are no exceptions.

   
  a. Sites displaying or promoting child pornography, or the abuse of children, women or
animals, or linking to such sites;

b. Sites enticing or promoting hate or intolerance against any particular race,
nationality, religion or lifestyle, or linking to such sites;

c. Sites enticing or promoting violence or criminal activity, or linking to such sites;

d. Sites distributing or promoting any software cheats, or similar material, or linking to
such sites;

e. Sites distributing or promoting any viruses, trojan horses, worms, or similar material,
or linking to such sites;

f. Sites distributing unlicensed material or material infringing on the copyright,
trademark or other intellectual property rights of any third parties, or linking to such sites.

Enforcement of Listing & Relevancy Policy

CompareStorePrices operate an open marketplace and we take our policies seriously. Technology and staff are employed to ensure that our simple listing and relevancy policies are observed. We review all listings upon submission and when any changes are made. We reserve the right to make changes to your listings: this includes altering the title or description as well as deleting keyword bids without notice. In cases of flagrant or repeated violations of our policies, we reserve the right to remove listings, place listings or entire accounts on hold, or cancel accounts. Accounts that have been cancelled for violating our listing and relevancy policies are prohibited from listing on our search engine.

Before you list your sites with us, please review and understand our Listing and Relevancy Policy and our Terms and Conditions. If you have any questions about our policies, please contact us.

Our Listing and Relevancy Policy and our Terms and Conditions are subject to change at the sole discretion of Search123. Any changes will be posted in this section of our website. In order to remain compliant, please continue to refer to our policies. Thank you, in advance, for your cooperation.